How does the Partner Program Design tool work?

Launch & Product Marketing

Partner Program Design

Get partner program document - just enter product, margins, partner types.

Get your ready-to-use partner program document

Free to previewNo signupYou get: A ready-to-use partner program document

What you'll get

A ready-to-use partner program document

Partner Program Design - scroll to preview

Inputs the user provides - Product - margins - partner types

Deliverable Complete, ready-to-use output. Fill each section; tag invented values `[ASSUMPTION: …]`.

1. Partner types/tiers (referral, reseller, MSP, tech/ISV, agency) with criteria and benefits per tier
[ ... ]

2. Economic model (referral fee, reseller margin/discount, MDF) tied to your gross margin
[ ... ]

3. Partner journey (recruit, onboard, enable, co-sell, manage) and enablement/certification
[ ... ]

4. Deal-registration and conflict/channel-rules
[ ... ]

5. Co-marketing and MDF
[ ... ]

6. Portal/tooling (PRM) and metrics (partner-sourced/influenced revenue)
[ ... ]

7. Legal/agreement terms
[ ... ]

Format & standard Partner-program design: tiers, economics, journey, enablement, metrics, terms; channel/PRM program framework.

Fill it out

Illustrative preview - your actual result is generated from your inputs.

Built for the team that actually ships partner program design.

How it works.

Partner Program Design: provide product, margins, partner types and get a complete partner program document in minutes - including tier structure, commission math, enablement assets. Free AI workflow, no signup required to preview.

What you provide

Draft my ready-to-use partner program document

Partner-program design: tiers, economics, journey, enablement, metrics, terms; channel/PRM program framework

Format & standard

What good looks like.

What it must include

Criteria

01Partner types/tiers (referral, reseller, MSP, tech/ISV, agency) with criteria and benefits per tier
02economic model (referral fee, reseller margin/discount, MDF) tied to your gross margin
03partner journey (recruit, onboard, enable, co-sell, manage) and enablement/certification
04deal-registration and conflict/channel-rules
05co-marketing and MDF
06portal/tooling (PRM) and metrics (partner-sourced/influenced revenue)
07legal/agreement terms

Signals of expertise

Quality

★Margin-tested economics (incentives within gross margin)
★deal-registration and channel-conflict rules
★tiered benefits tied to commitment
★partner-sourced vs. influenced revenue metrics

Common mistakes

Pitfalls

×Margins that lose money
×no deal-registration/conflict rules
×one-size partner type
×no enablement
×ignoring channel-conflict with direct sales

One tool. One finished ready-to-use partner program document.

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